Satama Interactive Named Web Agency for Dallas Cowboys Radio Network.

Business Editors & High-Tech Writers

DALLAS--(BUSINESS WIRE)--Sept. 11, 2000

Satama Interactive, an Internet design, development and implementation firm, has been named the official Web Agency for the Dallas Cowboys Radio Network. Dallas Cowboys Radio Network joins Hillwood Development, Canon, City Homes and many other notable companies in selecting Satama Interactive to develop eBranding and eCommerce solutions.

Travis Bittner of Satama negotiated the partnership with Craig Zurek of KVIL Radio and the Dallas Cowboys Radio Network. The Cowboys Radio Network reaches millions of listeners with a pre-game show, play-by-play during the game and a post-game show. The Dallas Cowboys Radio Network website, www.cowboysradio.com, complements the live broadcast with game stats, audio replays, player features and interviews, contests and game highlights.

Satama Interactive will redesign the website using the latest online tools to create a truly interactive experience for Dallas Cowboys fans.

"We plan to make the Network's website state-of-the-art and more fan-friendly," Bittner says. "The new site will offer real-time game information, features throughout the week and other fan-related activities not offered today. We want the fans to be a part of the Cowboys broadcast and all the media surrounding it."

Zurek, the Director of Sales for the Dallas Cowboys Radio Network, believes that Satama will be able to give fans "a reason to log on to the Cowboys Radio website daily." Zurek says, "We want more than just a game day website. We want the fans to view our site as the single most informative and enjoyable source for all things related to the Dallas Cowboys football organization. Satama's experience in interactive media will give us that. They can do anything we dream up."

Changes to the website are expected to be visible in about 45 days. "The partnership with Cowboy's Radio allows them to use any of our talented resources in alternative media," says Bittner. "We will call on all aspects of our experience in eBranding, eCommerce, eRM and eLearning to make the site the interactive experience the Dallas Cowboys Radio Network expects. When you consider possibilities for integration with mobile Internet, this is a huge opportunity for both organizations."

Satama Interactive is a global digital consulting and design company. Satama helps clients to build better relationships through wired and wireless technologies. Satama Interactive employs over 450 e-business professionals in Finland, the Netherlands, Germany, Sweden, the U.K. and the U.S. The company is listed on the Helsinki Exchanges' NM list under the symbol (SATIV).

The Dallas Cowboys Radio Network has 83 affiliates across Texas and throughout the Southwest. The live broadcasts of every Dallas Cowboys game and all of the post-game analysis, including the recap, is heard throughout the season on every affiliate.

For more information contact Steve Moore at the Satama Interactive US headquarters at 214/757-8729 or email to Steve.Moore@satama.com. You may also contact Craig Zurek of the Dallas Cowboys Radio Network at 214/692-1037 or zman@cowboysradio.com.